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PROCESS

Process makes perfect

We employ a data driven design process
that is backed by behavioral science.

STEP 1

Discover

The discovery phase, which is an essential first stage in the process, include learning about user needs, acquiring awareness of corporate objectives, and examining the present condition of the product (if applicable).

1. Understanding Business Goals

  • Gathering knowledge from clients and understanding the company’s vision and project goals

2. Understanding User Requirements

  • Understanding who the relevant users are, and gaining clarity on their needs and motivations.

3. Market Research

  • Analysing the current market scenario and competitors, to set a direction and road map for the project.

What to expect?

  • Our UX consultants conduct a 1-2 week discovery workshop to gather knowledge from all stakeholders. This helps us craft a holistic approach which will cater to all requirements.

STEP 2

Define

We engage in an iterative process of trial and error to help come up with unique concepts, ideas and solutions for every project.
Clients are deeply involved in this stage, to ensure the output is always in sync with business goals.

1. Branding & Identiy (If needed)

  • Our Brand consultants develop a brand identity that reflects your vision and deeply connects with the audience.

2. Information Architecture

  • Organizing, structuring, and mapping content on the platform, to help users discover information and complete tasks.

What to expect?

  • We collaborate with you to integrate best design practices with all your requirements. This consists of a step by step review of branding and user flows.

STEP 3

Design

The stage where you see all your ideas coming to life. The design team gets involved in creating moodboards, asset creation, developing the layouts, and creating a workable solution to test among the stakeholders and their end-users.

1. Wireframes

  • Creating a design blueprint that provides a first glance of what the final visual design will look like.

2. Visual Design

  • Creating a beautifully designed, functional interface with visual elements that appeal to all users.

3. Prototype and Test

  • Prototyping the final product and testing it in real time to get inputs and reliable user feedback.

What to expect?

  • We send moodboards for review and after you choose a style, we move forward with designing the product. The final prototype is shown the target audience to ensure there are no gaps in the experience.

STEP 4

Develop

Translating designs into high quality adaptable, pixel perfect, scalable digital products that can be launched quickly into the market.

1. Front-End Development

  • Implementing the best combination of technologies (full-stack, mean stack, flutter, native-OS) for your project.

2. Backend Development

  • Using the best programming language and technologies to build a functional and adaptable product.

3. Quality Assurance

  • Conducting quality checks and fixing existing glitches and inaccuracies to ensure quality standards are met.

What to expect?

  • An approach to build a high quality end product, where the design comes to life. This phase consists of product optimisation and integration of special features, interactivity and other design elements.

Read our blogs

 

Boost Your Business: The Power of Combining Website Design and Branding

Website KPIs, or key performance indicators, are a crucial aspect of measuring the success and effectiveness of a website. These metrics allow businesses to track and analyse their website’s performance, identify areas of improvement, and make informed decisions about their online presence.

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Maximising the Benefits of Your Website with a Web Strategy

Website KPIs, or key performance indicators, are a crucial aspect of measuring the success and effectiveness of a website. These metrics allow businesses to track and analyse their website’s performance, identify areas of improvement, and make informed decisions about their online presence.

read more

 

Web Analytics: Essential KPIs for Measuring Website Performance

Website KPIs, or key performance indicators, are a crucial aspect of measuring the success and effectiveness of a website. These metrics allow businesses to track and analyse their website’s performance, identify areas of improvement, and make informed decisions about their online presence.

read more

 

Boost Your Business: The Power of Combining Website Design and Branding

Website KPIs, or key performance indicators, are a crucial aspect of measuring the success and effectiveness of a website. These metrics allow businesses to track and analyse their website’s performance, identify areas of improvement, and make informed decisions about their online presence.

read more

 

Maximising the Benefits of Your Website with a Web Strategy

Website KPIs, or key performance indicators, are a crucial aspect of measuring the success and effectiveness of a website. These metrics allow businesses to track and analyse their website’s performance, identify areas of improvement, and make informed decisions about their online presence.

read more
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